Selling German Beer In China With Bundesliga Elite
SportQuake aligned Wurenbacher with German super club Borussia Dortmund, leveraging Chinese awareness of German football to authenticate beer credibility and drive growth in China.
The award-winning partnership enabled the brand to cascade Dortmund’s premium, globally recognised IP throughout marketing promotions, generating a huge sales increase in the world’s largest beer market as the brand became the third most popular import beer in the country.
Click here to find out how Dortmund helped Wurenbacher accelerate growth in China.
