Overview

As a global leader in B2B cross-border payments, TransferMate worked with SportQuake to become a partner of Haas F1, capitalising on Formula 1’s surging popularity to drive awareness and promote their platform’s capabilities to a 1.5bn+ audience worldwide.

The Challenge

Founded in 2010, TransferMate had risen to the top of the B2B payments sector. Having established themselves as a market leader, they now wanted a unique partnership to promote their brand and key values linked to innovation, precision and security.

The Solution

Working across the entire sports ecosystem – all sports, all rights holders, all inventory – SportQuake helped TransferMate to understand the global marketplace and identify the most impactful strategy that would align with their brand.

Following an extensive analysis, SportQuake worked with TransferMate to develop a Global Partnership in F1 with Haas for 5 key reasons:

  • Global Brand Awareness – F1’s popularity was soaring following the release of Netflix’s immensely popular ‘Drive To Survive’ series. This allowed TransferMate to drive global awareness across a cumulative annual audience of 1.5bn+, with on-car branding and logo placement on drivers’ uniforms at every F1 race in 2022
  • Product Integration – As a B2B orientated brand, TransferMate could integrate their cross-border payments services throughout Haas F1 business operations, showcasing their value at one of the world’s leading global race teams
  • B2B Case Study – This integration gave TransferMate a compelling case study, highlighting the benefits that the brand could provide global businesses
  • Authentic Brand Marketing Platform – F1 is the most technologically advanced, data-driven sport in the world. A global partnership with Haas F1 provided TransferMate with an authentic brand storytelling platform to communicate key messages linked to innovation, precision and data security
  • Market Leading Brand Positioning – As a leader in their category, F1 sponsorship elevated TransferMate alongside other blue-chip partners from within the financial services industry including Goldman Sachs, Santander and Citi

The Result

The partnership with Haas F1 placed TransferMate at the heart of the team’s global business operations throughout the 2022 season, helping Haas to successfully navigate 22-races in 21 countries across the world.

Find Out More

To find out more about F1 sponsorship and how it can help your brand to achieve your marketing goals, get in touch with the SportQuake team.