SportQuake developed Hotels.com’s European football strategy as the brand became the official accommodation partner of Tottenham Hotspur.
A part of Expedia Group, the partnership served as an extension of the company’s sponsorship with the UEFA Champions League, giving the travel booking brand extensive marketing rights, while also providing Spurs fans with exclusive offers, including access to the Hotels.com loyalty programme.
The move also coincided with Hotels.com’s global HQ relocating to London, providing the brand with unique access to a multi-purpose entertainment venue in their new home city.
