Taking Golf Clash To The Next Level With Rising Star Bryson DeChambeau

Overview

As one of the leading sports-based games on the app store, Golf Clash worked with SportQuake to develop an ambassador strategy that would drive awareness of the title and elevate the in-game user experience.

The Challenge

Launched in 2017, Golf Clash had enjoyed award-winning success via a performance-marketing based strategy. Now, they wanted to diversify marketing efforts to enhance promotional campaigns and take game play t0 the next level.

The Solution

Combining an extensive analysis of the game developer industry with our own experience in the sector, SportQuake developed an ambassador partnership with iconic golfer Bryson DeChambeau for four key reasons:

• Iconic Playing Style – As the most powerful driver of the ball on the PGA Tour, DeChambeau had an instantly recognisable and renowned playing style that could be integrated into the game.
• Elevated Game Modes – Golf Clash could integrate Bryson’s image and playing style into the game to introduce new game modes and elevate the playing experience
• Key Market Fit – As an All-American hero, DeChambeau was the perfect ambassador to align with Golf Clash’s key US market
• Social Media Amplification – As one of golf’s fastest rising stars, DeChambeau had quickly amassed a considerable social media following of over 1.5m people. Golf Clash could leverage this to promote their game via a series of branded posts across the golfer’s channels

The Result

Bryson DeChambeau was integrated across the Golf Clash game, elevating game play via new modes, including ‘Bryson DeChambeau’s 9-Hole Cup’ and ‘Bryson’s Power Play Challenge’, plus winnable items, including the Bryson Ball, gaining a host of new users and retaining Golf Clash’s active player base as a result.