Fun88 & Newcastle United Premier League Shirt Sponsorship

the background

the background

Looking to grow their sports sponsorship portfolio and drive brand awareness around the globe, SportQuake helped Fun88 to become the front-of-shirt sponsor of Newcastle United in a long-term deal.

client

brief

Having enjoyed success in their key Asian markets, Fun88 were ready to take the next step and make a global marketing play that would generate worldwide brand exposure and take their brand to the next level internationally.

brand-first

approach

Following an extensive analysis, SportQuake worked with Fun88 to develop a Premier League shirt sponsorship strategy with Newcastle United for three key reasons:

Global brand awareness – Fun88 could drive awareness among the Premier League’s global 3.2bn annual audience via uniform branding at 38 games, as well as match day LED & interview backdrop coverage at all domestic Newcastle United home games.
Multi-channel media coverage – As shirt and training wear sponsor, Fun88 would accelerate brand exposure 24/7/365 via all online and offline club and Premier League coverage, including TV, digital, print and key related licensees, including EA Sports’ FIFA franchise & Fantasy Football.
Social media reach – Together, Fun88 and Newcastle could activate a co-ordinated digital and social media campaign to grow their footprint across their key Asian markets, leveraging the club’s existing social media accounts, as well as new Asia-specific channels on WeChat, Weibo and Dongqiudi.

insights &

impact

The long-term partnership was announced ahead of the 2017/18 season, enabling Fun88 to drive instant brand awareness as the season got underway.

Fun88 renewed their partnerships with Newcastle in 2020/21 after using an extensive rights package to grow their global footprint. This rights package included: