We help brands understand, plan and buy Esports better
WHY ESPORTS?
The video games industry - powered by an estimated 2.5bn global gamers - is now worth more than Hollywood and the international music business combined.
As with traditional sports in previous eras, Esports has grown out of this strong participation trend, coupled with audiences desire to see the world’s best players compete against one another.
The emergence of online streaming platforms such as Twitch and YouTube has introduced competitive video gaming to the masses, quickly creating a $1bn+ industry that provides brands with a unique communications channel through which to reach modern audiences.
WHAT THIS MEANS FOR BRANDS
Global expansion through increased broadcasting, online streaming and international events
Put your brand at the heart of the conversation with Gen Z and millennial audiences - both in the real world and online, 24/7/365.
Align with iconic players and streamers, teams and leading blue chip brands as part of a contemporary entertainment business.
WHY ESPORTS
As with football, our USP is that we work across all global properties and understand all inventory types and pricing. We help brands navigate the evolving Esports ecosystem to create and buy a bespoke partnership strategy.
IN-GAME MARKETING
AND BEYOND
We help you understand how different marketing rights deliver against your objectives, from traditional assets including uniform branding, tournament naming rights and team partnerships to unique Esports opportunities, including in-game integration and live stream takeovers.
BESPOKE BUSINESS INTEGRATION
Our unique four stage approach helps you tailor bespoke business integrations, including use of IP to create co-branded products and in-game promotions; negotiating player access for TVCs, OOH and retail; team HQ access for B2B events; B2C experiences and product integration and CSR opportunities supporting social and charitable initiatives.
TRENDS AND DEVELOPMENTS
We help you keep pace with the fast evolving world of esports - the prominent emerging games, major new tournaments and the most exciting break-through stars.