British company JD becomes official sleeve partner of FC Union Berlin. Germany’s leading sneaker and sportswear retailer is joining Union as a top sponsor and will be present with its distinctive logo on the left jersey sleeve of the men’s professional team in the Bundesliga, in the DFB Cup and, for the first time in the club’s history, in the Champions League.
In addition, JD can be seen on the LED banners in the An der Alten Försterei stadium and on the digital channels of FC Union Berlin. Events and campaigns are also planned in the JD branches in Berlin.
Commenting on the upcoming partnership, Michael Armstrong, Global Managing Director at JD said: “JD is thrilled to welcome FC Union Berlin to our growing list of top football sponsorships. As one of Europe’s emerging clubs, Union brings a unique culture and connection to the fans into our partnership, which we would like to fill with life”.
Jan Boysen, Managing Director Marketing and Sales at FC Union Berlin, is looking forward to working with him: “With JD we have gained another renowned international partner. This cooperation enables us to do justice to the great interest of many people in Union in Berlin and the surrounding area, in Germany and beyond.”
As part of the partnership, JD will repeatedly offer raffles and sweepstakes via the @JDSportsDE Instagram account, where tickets and fan articles can be won.
To find out more about Bundesliga sponsorship and how it could help your brand, get in touch with the SportQuake team.