KOK Sports becomes Real Madrid’s Asian betting partner in a long-term deal.
As brands look to bounce back from COVID-19, the partnership will help the firm to engage new users, using the Spanish super club’s global prominence to develop unique content and interactive experiences for fans in Asia.
KOK Sports replaces ManBetX as the club’s Asian betting partner. The move marks the brand’s first foray into football sponsorship, continuing an industry trend of betting firm’s leveraging the sport to achieve growth.
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