Online trading’s investment in football continues.
flatex becomes the latest brand to enter football as the main shirt partner of Borussia Monchengladbach. With sights set on European growth, the German broker’s logo will appear on all club playing kit throughout the long-term deal, in both domestic competitions and the UEFA Champions League.
On the partnership, Frank Niehage, flatex CEO, said: “I’m convinced that Borussia are the best possible partner for us, with almost identical values and a high cultural compatibility. We both share the same ambitious vision of being at the top of our game for a long time in Germany and Europe. This is the start of a new and strong alliance on our journey of going from one million to two million online trading customers in 18 European countries. Today, we lay a substantial foundation for that with our long-term partnership.”
flatex join a host of other trading brands partnering with Europe’s leading teams. Earlier this season, SportQuake helped FBS to execute a global partnership with FC Barcelona. Click here to find out more.