Global Exposure In One of The World’s Top Sports
F1 is one of the world’s most popular sports, with racing events held year round in top global destinations. 2022 saw global cumulative tv audiences reach 1.54bn viewers.
How F1 Sponsorship & Marketing Works
F1 offers various sponsorship packages from central partners of the sport, to team sponsorship and also race partners.
The most popular strategy for brands is partnering with F1 teams, which consists of 70% of total sponsorship spend. These partnerships are tiered and range from naming rights, down to smaller global partnerships, each with different levels of marketing assets tailored to specific business objectives.
F1 central partners are available on a global or regional basis. They require larger investments per deal from brands. These partnerships dominate trackside branding and typically include race naming rights.
What Brands and Industries is F1 Sponsorship Effective For?
Big brand sponsors, particularly industry leaders and market challengers, align themselves with a premium, global IP synonymous with cutting-edge technology and fast-paced innovation.
Formula 1 sponsorship has witnessed an accelerated influx of Fintech, Crypto, new fashion and Web3 brands due to the sports’ data focus, plus the global race calendar ensuring awareness and world-renowned hospitality in key markets.
Audiences are skewing younger and attracting more females due to broader, accessible consumption platforms and entertainment-lifestyle content such as Netflix’s Drive To Survive.
The SportQuake USP
We work across all global properties and understand all inventory types and pricing. We help brands of all sizes navigate this complex sponsorship ecosystem to create the ultimate formula 1 strategy to achieve their goals.
We Help You Understand How Different Marketing Rights Deliver
We help you understand how different marketing rights deliver against your objectives. From race day branding including track-side assets, car sponsorship, drivers uniforms and media backdrop to opportunities beyond racing, including alignment with global IP, access to talent, premium hospitality, money-can't-buy experiences and social, OTT and digital content.
We Help You Tailor Bespoke Business Integrations
These include use of IP, to create co-branded products and on-pack promotions. We can negotiate player access for TVCs, OOH & retail, use of iconic venues for B2B events, B2C experiences and product integrations, CSR opportunities supporting the community, charitable initiatives and much more.