How We Work
Our unique process helps brands develop optimised sponsorship strategies to achieve their objectives
1. INSIGHT & UNDERSTANDING
- Understand what your brand's all about including specific goals
- Provide competitor context including spend, strategy, inventory analysis
- Share other helpful stimulus to start decision making process on communications and budget planning
2. STRATEGY & IDEA DEVELOPMENT
- Share all opportunities including short list (all sports, all inventory)
- Show you pros and cons incl. where the "value" is at from both a comms and trading perspective
- Work with you to develop a strong and creative proposition aligned to your brand goals
3. NEGOTIATION & PROCUREMENT
- Qualify best opportunities
- Negotiate optimum set of marketing rights to budget
- Create and co-ordinate an internal deal team bringing together key stakeholders from across your business to align and ensure all parties get what they want in the contract
4. PARTNERSHIP INTEGRATION
- Create and coordinate launch team including key buy side and sell side personnel
- Ensure shared understanding and co-operation from the get-go including impactful marketing plans to maximise the ROI from launch
Our Values
Always By Your Side
A relentless work ethic lies at the heart of our DNA. We’re responsive, committed and always on hand when you need us. Think of us as an extension of your in-house team.
Listen, Listen, Listen
We’re experts in sports sponsorship but before we talk, we listen to understand what you’re all about - your story, ambitions and objectives - to establish how we can help you move smarter, faster, better to get what you want.
Relationship Driven
We pride ourselves on creating long lasting, trusting and productive relationships with our clients.
Our Culture
We foster a culture of teamwork, hard work and passion for what we do, working to deliver optimised sponsorship solutions for our clients. Together, we are leading a new era of sport sponsorship, creating innovative sponsorship strategies that deliver results.
Our Team
Our team have been at the forefront of the fast-evolving global sport industry for over 20 years. We pride ourselves on developing trusting, transparent relationships with our clients, sharing our knowledge and insights to help them develop impactful sponsorship strategies that capitalise on the unique marketing platform that modern sport consumption provides.