SportQuake was responsible for creating a multi-club, multi-territory football strategy to deliver growth internationally.

Objectives of the partnership:

  • Multi-club strategy to target UK fans and drive core business
  • Target international fans and support first ever retail expansion into Asia
  • Develop a retail store strategy through football assets

‘the strong links that the epl clubs have will also enable JD to increase awareness and consumer engagement in our key Regions as we continue to establish and grow our store base Internationally.’

– Stephen White, JD Group Marketing Director