Overview
SportQuake have worked with Libertex since 2020, using the unique marketing platform that football sponsorship provides to drive global brand exposure for the online trading leader. Following a successful Premier League sponsorship with Tottenham Hotspur, the brand took their next step in football by agreeing a long-term partnership with Bundesliga champions Bayern Munich.
The Challenge
Having achieved impressive results from a long-term football sponsorship strategy, Libertex wanted to build on their existing partnership portfolio to accelerate brand awareness around the world, with emphasis on their key DACH region, alongside a partner that would build on their reputation as online trading pioneers.
The Solution
If you’re a brand and want to reach football audiences effectively and at the right price, you need to be aware of all the choices.
Working right across the global football ecosystem – all rights owners, all inventory – SportQuake helped Libertex to understand the marketplace and plan and buy the best strategy to drive their specific business goals.
Following an exxtensive analysis and using key sector intel, SportQuake worked to help Libertex become Bayern Munich’s first ever online trading partner for four key reasons:
Brand Awareness In Key DACH Region – Bayern Munich are the biggest team in Germany. As a sponsor of the Champions League side, Libertex could drive awareness across their key DACH region, while also increasing global awareness among the Bundesliga’s 1bn+ cumulative annual audience.
Premium Super Club IP – Bayern are one of Europe’s most successful teams, including six Champions League titles. Libertex could integrate the club’s famous IP to elevate brand marketing campaigns and align with Bayern’s winning reputation.
Marketing alignment – As the first-ever online trading partner at Germany’s biggest and most successful club, Libertex could elevate their industry positioning as a forward-thinking pioneer within the online trading space.
Global online following – As a digital-focused business, Libertex could leverage Bayern’s huge digital presence, including 100m+ social media following, to attract more users through branded promotions and giveaways.
The Result
Libertex’s sponsorship launch with Bayern Munich had a huge impact, with 140+ pieces of online coverage, including high-profile finance publications such as Yahoo Finance, driving awareness across their key global markets. Following a successful start to the 2022/23 season, Libertex upgraded their partnership to become a Platinum Partner of Bayern Munich, driving even more exposure on match days via increased LED perimeter advertising and logo placement on pre & post-match interview backdrops.
Find Out More
To find out more about Libertex’s football sponsorship with Bayern Munich, contact Pat McColgan at [email protected]
