SportQuake partnered Cristiano Ronaldo, the world’s #1 footballer, with Garena Free Fire, the world’s #1 mobile game.
Since launch in 2017, Free Fire had stormed to the top of the mobile game charts with 500m+ downloads. Now, Garena looked to retain top-spot, integrating the Portuguese icon as a playable character into the Free Fire universe to retain current users and introduce new hardcore, casual and non-gaming audiences to the franchise.
Read the case study to find out more.
