⁃ Esportquake will operate across the whole Esports ecosystem
⁃ The move follows sustained growth for Esports, with revenues exceeding $1bn for the first time in 2019
⁃ Global brands including DHL, Mercedes-Benz, Visa and Red Bull are already investing in Esports sponsorships
SportQuake has today launched Esportquake, their dedicated Esports sponsorship service. Following a period of sustained growth for the sport, the new agency will adopt SportQuake’s unique 360º approach, working across all global Esports properties to help brands capitalise on the unique platform that Esports offers.
The move comes after a record-breaking year for Esports. In 2019, a global audience of 430m+ helped global revenues surpass $1bn for the first time as leading brands, including DHL, Mercedes-Benz, Visa and Red Bull, continued their long-term investment in the sport. This upwards trajectory continued in 2020 as the postponement of mainstream sport during the COVID-19 pandemic brought mainstream audiences to Esports. In March alone, the number of users on streaming platform Twitch surged by a third.
On the launch, SportQuake CEO Matt House said: “We’re setting up Esportquake to help brands plan and buy Esports better. The Esports ecosystem offers brands some amazing opportunities but it’s big, it’s new, it’s complicated, it’s evolving very fast and there’s a huge lack of buy side expertise. Esportquake will fill this gap, providing brands interested in reaching Esports audiences effectively and at the right price with all the rigour and services they would use when buying traditional sports and media.”
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