Tottenham Hotspur, has announced a multi-year partnership with Dashing, Malaysia’s leading male perfume and deodorant brand for over 25 years.
The collaboration aims to boost Dashing’s brand visibility in Malaysia through engaging consumer campaigns and live match watch parties centred around Tottenham’s fixtures. As part of the partnership, Dashing will also develop Tottenham Hotspur-branded products within its range.
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, said: “The club is proud of its passionate and growing supporter base across Asia, including a well-established Official Supporters’ Club in Malaysia. We are excited to see Dashing engaging with our fans in the region through this partnership.”
Saki Goh, Senior General Manager of Marketing at Wipro-Unza Malaysia, said: “Dashing is honoured to become an Official Partner of Tottenham Hotspur, a distinguished English Premier League club. This collaboration aligns seamlessly with our mission to empower young, modern men to exude confidence and embrace their individuality. The exclusive product range will encourage our consumers to pursue excellence both on and off the football pitch.”
The partnership was facilitated by SportQuake, a leading sports marketing agency.
Matt House, CEO and founder of SportQuake added: “The Premier League, and clubs like Spurs, have the unique power to connect brands and consumers both globally and in Dashing’s key market of Southeast Asia. We are delighted to have worked with Dashing to find them the perfect partner to meet their brand marketing goals. It will be exciting to watch the partnership develop across a number of innovative activations.”
Renowned for its long-lasting fragrances, Dashing empowers young, modern men to express themselves with confidence. The brand offers a comprehensive range of grooming products, including Eau de Toilette perfumes, deodorants, hair styling products, and talcum powders, catering to various aspects of men’s grooming needs.
For SportQuake media enquires please contact: Olivia Gillibrand, Chief Marketing Officer, SportQuake ([email protected] | +447304048044)